Welcome to Peabody

Peabody is an award winning property developer located in the heart of London, with a mission to create great places where people want to live.
Our ambitious house building programme aims to provide thousands of high quality new homes for private sale, Shared Ownership, Rent to Buy and social rent.
London has been our home for over 150 years. Make it yours.

Discover what our homeowners have to say...

Size really does matter when buying her first home

Discover how Rani found her dream first home at Wharf Road in Islington. Finding a home with enough space in an ideal location isn't easy, but when Rani viewed Wharf Road, she knew this was the one.

Josephine turns friends into neighbours at Motion

Discover how Josephine used Shared Ownership to get onto the property ladder in an ideal location, without compromise. Through Peabody, Josephine bought her first home at Motion, E10.

Mary achieves her homeowner dreams through Shared Ownership

Mary set herself a goal to be financially disciplined and save for a deposit on her first home. Through Shared Ownership, she was able to afford her very own apartment at The Reach in Thamesmead, SE28.

Shared Ownership

Shared Ownership is a part buy/part rent scheme, designed as a stepping stone for first time buyers looking to get onto the property ladder.

Help to Buy

Help to Buy is a Government backed scheme that assists buyers with an equity loan of up to 40% of the property purchase price when buying in London.

Rent to Buy

Rent to Buy allows you to rent a new home at a 20% discount, allowing you to save for a deposit and own your home through Shared Ownership after 2 years.

Private Sale

Peabody builds architecturally intelligent and beautifully designed homes with impressive specifications on the open market.


Buying through Shared Ownership with Peabody will make you a leaseholder. Read more about what it means to be a leaseholder.

About Us

Peabody has over 150 years of history, experience and expertise. With over 55,000 homes, we are one of the largest housing providers in London and the south-east.

25 Jan 2021

An economic makeover: 5 +2 money saving tips to help you spruce up your living area with ease

Are you looking for low-cost, fail-safe inspiration to update you living area? Do you like what you see on Pinterest and wish you could recreate the same style in your home? Then look no further, Peabody will show you how in 5 easy ways, inspired by the interior designs that the professionals use when decorating our show homes. And as an added bonus we will include a further 2 more tips!

22 Jan 2021

3 Changes not to be missed when buying a home before the end of the 2021 Tax Year.

The end of March signals the end of the tax year, however, this year looks set to be an even busier one for anyone involved in the buying a residential property. Don't miss out on these 3 important changes if you're buying a home before 31 March 2021.

18 Jan 2021

Solicitors Fees Explained: Everything you need to know

Buying a new home is an exciting time but can also be quite daunting as there is a lot of paperwork and legal fees associated with purchasing a property. This article aims to help you get a better understanding of what conveyancing fees are involved and what each of them mean for you and your finances during this process.

Our Recent Property Awards

Evening Standard awards First Time Buyer AwardsWhat house winner